For founders, finance, department heads and executives
Four situations teams hit, and what EchoLogic does in each. Pick the one that sounds familiar.
Founders & Exec Teams
Runway assumptions everyone forgot to double-check
Three weeks into fundraising, the reasoning is everywhere: a Slack thread, someone's notes app, a hallway conversation after the investor call. On one whiteboard it becomes a single record — the runway risk flagged when it surfaced, the bridge decision with its reasoning, both linked to the whiteboards they touch. Six weeks later, when a whiteboard member asks why the bridge wasn't a priced round, the answer is one search away.
Series A Fundraising · Whiteboard
Week 1
Investors want another 6–8 weeks of metrics before a term sheet.
Week 2
Runway gets tight if the round slips past Q1.
Week 2
Float a bridge note as insurance, not a fallback plan.
Week 3
Bridge closes at flat terms — priced round still on track.
Connected to Pricing Model Experiment + Mobile Redesign
Finance & Marketing Leaders
Marketing said usage-based. Finance said flat. Neither knew.
Marketing finishes a six-week pricing test and records a decision: usage-based tiers for mid-market. Three days later, on a different whiteboard, Finance locks in flat per-seat pricing for the same segment. No shared thread, no reason to cross paths. Contradiction Watch checks each new decision against everything on record, not just the same whiteboard, and flags the pair the moment Finance's line goes in.
Contradiction Watch
Contradicts
Pricing Model Experiment
DecisionMove to usage-based pricing for mid-market accounts.
Marketing · 2 weeks ago
FY Budget Planning
DecisionHold flat, per-seat pricing through Q4.
Finance · 3 days ago
Flagged the moment Finance's line went in — before it became two numbers in the same deck.
Department Heads
The hiring debate that won't stay settled
Every planning cycle the same question returns: hire someone senior, or grow the person already doing the work? Round one is tabled until the headcount plan. Round two gets a contractor as a stopgap. By round three nobody remembers why, so the team re-argues what it already tried. The Continuity Index notices the recurrence itself, so round three starts from the pattern, not a blank page.
Continuity Index
Senior hire or grow from within
Q1
Tabled until the headcount plan.
→ Q2
A contractor, as a stopgap.
→ Q3
Decided: grow from within, with a senior mentor.
Pattern flagged by round two — round three acted on it instead of relitigating it.
Executives & Practice Leads
Three decisions you need to follow and none of them are yours
Pricing sits with Marketing, the bridge note with Finance, the platform migration with Engineering. You own none of those whiteboards, but you answer for how they land. Flag the whiteboards and decisions instead of sitting in on them — Watching puts whatever moved at the top. The Company page shows how many decisions have their reasoning written down, counting decisions, never people.
Watching
3 watched · 2 moved
Tue
Series A Fundraising
Bridge note recorded as insurance, not a fallback.
Thu
Move to usage-based pricing for mid-market.
Linked to a risk raised on Q3 Roadmap.
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Q3 Roadmap
Nothing since you last looked.
Whatever your team's situation looks like, it belongs in one continuous record.
More than 100 seats? Talk to Sales