Why this exists

The problem we kept watching

A decision gets made in a meeting. The outcome lands in a tracker, the reasoning stays in the room, and the two people who understood the trade-off move on. Six months later the same question resurfaces on a different team, and nobody can say why it was settled the way it was — so it gets argued from scratch, sometimes to the opposite answer.

Wikis do not fix this, because a wiki is only as current as the last person who felt like updating it. Trackers do not fix it either: they record status, not reasoning. The information was never written down in the first place.

What we built instead

EchoLogic builds its record out of how a team already works — notes, meeting transcripts, conversations with Echo — and turns that into structured events: decisions, risks, open questions, outcomes. Each one is checked against everything already recorded, so related thinking gets connected and conflicting thinking gets flagged before it becomes two different plans.

The useful consequence is that the record improves as you use it. There is no separate step to keep it current, because keeping it current is not a task anyone would do.

Who’s building it

I’m Craig Muller. For seven and a half years at Prime Video and Amazon Studios I ran production operations on global releases, often with 20–25 people across production, post, engineering, marketing and outside partners. The decisions that hurt were rarely the bad ones; they were the good ones a different team never heard about. EchoLogic is what I wanted then: a record of what was decided and why, and a flag when new thinking quietly contradicts it.

Where we are

Early. The product is built and in use, we are onboarding the first teams, and we would rather say that than imply a scale we do not have. If the problem above is one you recognise, we want to hear how it shows up for you — sales@echo-logic.ai, or call or text (949) 216-0977.