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How It Actually Works

One decision, followed start to finish — then the mechanics home doesn’t have room for.

A Real Decision, Start to Finish

Follow one thread through EchoLogic

Every section on our homepage shows you one surface. This is what happens when they all fire in sequence, on one real decision, from a Monday check-in to months down the line.
MON · 9:14 AM

A quick, unsure thought during a check-in

“Not sure yet if we should raise now or wait for stronger metrics.” No form, no template — EchoLogic logs it as an open question on Series A Fundraising, already connected to the runway risk from last week's check-in. Nobody had to file it anywhere.
Me
Not sure yet if we should raise now or wait for stronger metrics.
Echo
Logged as an open question on Series A Fundraising — connected to the runway risk from your check-in last week.
QuestionLinked to a Risk
Write your thought…
MON · MOMENTS LATER

The Continuity Map draws the line on its own

The new question gets checked against everything already on record. It's the same risk a decision on a different board already addresses — the two boards are now visibly connected, and a third, Mobile Redesign, gets pulled in too: engineering timeline shifted the moment the pricing test got extended.
Series A Fundraising
Runway assumptions look thin past Q2.
Resolves →
Pricing Model Experiment
Extend the pricing test 3 weeks.
Related →
Mobile Redesign
Engineering timeline shifted with it.
THAT WEEK

The thinking keeps moving — nobody has to keep up manually

Over the following days, the same board absorbs five more updates by itself: a bridge note gets floated, accepted as insurance rather than a fallback, a risk about anchor pricing gets flagged, the bridge closes at flat terms, and the board gets looped in before anything's signed.
Recent Evolution
Observation
Existing seed investors floated a bridge note if the Q3 timeline slips.
1 week ago
Decision
Accept the bridge note as runway insurance, not a fallback plan.
1 week ago
Risk
Bridge terms could set an anchor price below where the priced round should land.
6 days ago
Outcome
Bridge closed at flat terms; Q3 timeline pressure is officially off.
4 days ago
Decision
Loop the board in before signing anything with the bridge investors.
2 days ago
TWO WEEKS IN

Two boards, two different pricing calls — caught before either shipped

On a separate thread entirely: Marketing's pricing experiment lands on usage-based tiers. Days later, Finance quietly locks in flat per-seat pricing for the same segment while building next quarter's budget, on a different board, with a real 82% confidence match against the first. EchoLogic surfaces both sides instead of picking one silently.
Contradiction Watch
Thinking on two different boards appears to contradict.
Decision2 weeks ago · 82% match
Move to usage-based pricing for mid-market accounts.
Pricing Model Experiment →
Decision3 days ago · 79% match
Hold flat, per-seat pricing through Q4 to simplify budget forecasting.
FY Budget Planning →
ReviewKeep current directionExplain the differenceDismiss
SAME WEEK

When a decision has too many moving parts for text alone

The team lays the whole tangle out spatially: a timeline switched on, the runway risk connected to the pricing decision with the reasoning attached, the term sheet linked directly to the call it backs, and a tool recommendation saved right on the card that needed it.
Fundraising & Roadmap Overview
Illustrative content
Timeline: on
Risk
Runway assumptions look thin past Q2.
Supports · runway extended by the re-timed launch
Decision
Extend the pricing test another 3 weeks.
File
Pricing-relaunch-brief.pdf
application/pdf · 625 KB
Relates to · brief backs up the re-timed launch
Outcome
Q3 timeline pressure is off.
TWO DAYS LATER

Ask, and the answer stays attached to the decision

Someone asks directly for a tool to track the live pricing experiment. Amplitude comes back — not a one-off chat answer, but saved as a real decision, with the reasoning intact for whoever looks at this board next.
Tool Advisor
One taskTask surface
Describe a task — e.g. drafting client-facing copy…
Ask
Amplitude — best fit for tracking a live pricing experiment with cohort-level detail.
Saved as a decision — the full rationale stays with it, the same way any other recorded decision does.
THAT FRIDAY

Visible to the departments that need it, private from the ones that don't

The resolved plan gets shared with Finance and Marketing, not just Engineering — read-only, department-scoped, nothing else on the board exposed. A public link exists too, for anyone outside the company who needs the clean record.
Shared with
EngineeringMarketingFinance
Public link
Turn this private Whiteboard into a public EchoLogic page — a clean record of the thinking, not the whole workspace.
echo-logic.ai/share/series-a-fundraising
Copy Link
THE FOLLOWING MONDAY

Finance has a question, and asks it on the board itself

Read access lets Finance see the plan, not write to it — so the question goes on the board instead of into a thread nobody else will find. It surfaces to the board's owner, who adds it as an entry. From there it behaves like any other thinking on that board: it lands in the Continuity Index, it gets checked against what's already recorded, and it stays credited to the person who asked.
Ask on this board
“Does this flag default to off for orgs that already exist?”
Asked by FinanceAdd to board
A MONTH LATER

A new hire searches “pricing test” — and gets the whole thread

Nothing to dig for: the whiteboard, the Canvas, and the meeting where it was actually discussed all surface at once, scoped to exactly what they're allowed to see.
⌘K
MONTHS IN

By the third round, the pattern gets acted on instead of relitigated

The Continuity Index has now seen this exact tension — simplicity vs. usage-based flexibility — three separate times. It doesn't just log another round; it flags the pattern, so this time the team moves on it instead of re-arguing it from scratch.
Continuity Index
3 weeks in
Decision
Extend the pricing test another 3 weeks.
Recurring pattern
Not enough history yet to spot a pattern.
Continuity Index
4 months in
Decision
Move to usage-based pricing for mid-market accounts.
Recurring pattern
Pricing keeps circling back to the same tension between simplicity and usage-based flexibility — three separate rounds now.
Continuity Index
9 months in
Decision
Lock usage-based pricing as the default for every new mid-market deal.
Recurring pattern
Every prior round eventually landed here. The Index flagged the pattern by round two — this time the team moved on it instead of relitigating it.
Under the Hood

How it actually decides

Four things people ask about once they’ve seen the surfaces — here’s what’s actually happening.
Capture → structured event
1
Parsed the moment you write it — classified as a decision, risk, question, observation, or outcome, not left as plain text.
2
Checked against every event on boards you can already see — related threads link automatically.
3
You confirm or edit before anything's final — nothing gets recorded without a person in the loop.
Contradiction Watch → what “contradicts” actually means
1
Every new event is compared against what's already on record for real overlap, not keyword matching.
2
Matches above a confidence threshold surface as “worth a second look” — never auto-merged, never deleted.
3
You choose: keep both, mark one resolved, or note the difference. The call stays yours.
Department access → how scoping resolves
1
Every board lives inside one department by default — only its members see it.
2
An Executive role rolls up automatically across every department — no per-board setup.
3
Sharing is explicit and additive — extending access never changes who owns the board.
Tool Advisor → what it's actually weighing
1
Reads the task against your team's own past recommendations and outcomes, not a generic model call.
2
The answer saves as a real decision with its reasoning attached, not a chat message that disappears.
Beyond One Task

When it’s a whole project, not one ask

Describe the full task surface for a new initiative once, and Blueprint Advisor drafts a complete set of tool recommendations in a single pass — each one a reviewable decision, not a fixed rule.
Tool Advisor
One taskTask surface
Name this blueprint — e.g. Q4 content operations
Describe the range of tasks it covers — e.g. content drafting, customer support triage, internal research, code review…
Draft blueprint
Pricing relaunch — 6 rows drafted.
Each row is a reviewable decision, not a fixed rule — the same working style as everything else on the board.
What’s Actually Scoped

Your org’s boundary is real, not a setting

Every whiteboard, canvas, and file lives inside your organization, scoped further by department by default. Nothing is visible outside that boundary unless a member explicitly shares it — an Executive’s org-wide visibility is a role, not a workaround. Uploaded logos and files are held privately and served through short-lived signed links, never a public URL.
Getting Started

What week one actually looks like

1
Start the trial, name your company, and pick a seat count. That part takes minutes.
2
Executives set up departments to mirror how the org already works, then add the team by email — no individual signups to chase.
3
Most teams are capturing real thinking the same day — nothing to migrate wholesale first.
Why Not Just...

Not a wiki. Not a tracker.

A Wiki
Only as current as the last person to edit it. EchoLogic builds its record from how the team already works — nobody has to remember to update anything.
A Tracker
Records status, not reasoning. EchoLogic holds the reasoning behind the status, so revisiting it doesn't mean re-explaining it.
A Continuity Layer
Neither a wiki nor a tracker tells you when two people quietly decided different things. EchoLogic catches it automatically — that's the actual point.
See this play out in a real situation — fundraising, pricing conflicts, executive oversight, and three more.
See Use Cases
Pricing

Seats in blocks. Nothing to negotiate.

Blocks come in 3, 5, 10, 50 and 100, and they’re additive — a team of 11 buys 5 + 3 + 3, not 20. Set it up yourself up to 100 seats; past that we’ll size it with you.
3 seats
$135 / month
The entry block. Enough for a founding team, or one department running its first Continuity Index.
Start Free Trial
Most teams start here
10 seats
$450 / month
Two or three departments, with an Executive view across all of them. Add blocks whenever you need to.
Start Free Trial
50 – 100 seats
$2,025+ / month
Still self-serve. Past 100 seats, talk to us and we’ll build the plan around how your org is actually structured.
Contact Sales
Every new team starts on a 14-day free trial and isn’t billed until it ends. A seat is one licensed person in your org; Executives can add blocks at any time, and reach out to Sales to adjust down.
Bring your team’s decisions into one continuous record.
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